About the Client

Flying Tiger Copenhagen is a global lifestyle retailer known for its fun and functional products. With over 1000 stores in 36 different countries, they’ve become a beloved brand synonymous with fun and functional products, delivering extraordinary moments at affordable prices.

Project Summary

We partnered with Flying Tiger Copenhagen to implement a strategic roadmap aimed at driving customer growth and gathering valuable insights. A key initiative was the launch of their first global customer loyalty program, “Customer Club.”

Our team led the entire process, from defining the solution approach to selecting technology partners and designing the loyalty program. We successfully launched Flying Tiger’s first global mobile app integrated with Antavo’s loyalty cloud platform and Klaviyo’s marketing automation tools.

The Customer Club was initially launched in Denmark and quickly expanded to other markets including the Nordics, Germany, and the UK. The program has already shown positive results, increasing customer engagement, purchase frequency, and average order value.

Business Challenges

Flying Tiger Copenhagen lacked a deep understanding of their customers’ preferences and behaviours. They needed a solution to enhance customer engagement, drive sales, and gain valuable insights.

Our Approach

We adopted a phased approach, focusing on a quick-to-market MVP to deliver immediate value. Key steps included:

• Concept Development: Creating a customer-centric experience that would meet the project’s objectives.
• RFP Process: Defining product requirements and selecting the right technology partners.
• Solution Delivery: Developing the mobile app and integrating it with Antavo and Klaviyo, whilst integrating the Antavo platform with Flying Tiger’s existing technology stack to capture member purchases.

Benefits

• Enhanced Customer Engagement: Increased customer loyalty and repeat purchases.
• Data-Driven Insights: Gained valuable insights into customer behaviour and preferences.
• Improved Customer Experience: Delivered a seamless and personalized shopping experience.
• Increased Sales: Boosted sales through targeted promotions and loyalty rewards.
• Scalable Solution: Built a foundation for future growth and expansion.

By implementing this customer loyalty solution, Flying Tiger Copenhagen has strengthened its brand, improved customer satisfaction, and positioned itself for long-term success.